Health communication and food labelling
We are testing creative and innovative ways of conveying information about food and drinks to the public.
Around 60% of the population are overweight which increases the risk of developing diseases and dying prematurely.
Our research is investigating simple ways in which food can be labelled to make it easier for people to select healthier options. We are most interested in the effects of physical activity calorie equivalent (PACE) labelling on the selection of food and drinks by the public.
Theme lead
Research spotlights
2025
- Iris N, Munir F, Daley AJ. Physical activity calorie equivalent (PACE) food labelling on discretionary foods in secondary school canteens in England: an efficacy cluster randomised controlled trial. Int J Behav Nutr Phys Act 2025. DOI:
2023
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Daley AJ, Kettle VE, Roalfe AK. Implementing physical activity calorie equivalent (PACE) food labelling: Views of a nationally representative sample of adults in the United Kingdom. PLoS One, 2023. DOI:
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Iris N, Munir F, Daley AJ. Examining young people’s views and understanding of traffic light and physical activity calorie equivalent (PACE) food labels. BMC Public Health, 2023. DOI:
Recent news articles
PACE labelling and calorie intake
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The Telegraph:
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Daily Mail:
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Guardian Australia:
The Sun:
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Daily Mail:
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The Conversation:
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Daily Mail:
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The Times:
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Evening Standard:
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HCM People:
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New Food:
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BBC News:
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The Guardian:
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Sky News:
Videos, blogs and podcasts
PACE labelling and health
- Physical Activity Researcher podcast:
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NCSEM public lecture:
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Bloomberg Quick Take:
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ITV News:
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BBC Breakfast: