Health communication and food labelling

We are testing creative and innovative ways of conveying information about food and drinks to the public.

Around 60% of the population are overweight which increases the risk of developing diseases and dying prematurely.

Our research is investigating simple ways in which food can be labelled to make it easier for people to select healthier options. We are most interested in the effects of physical activity calorie equivalent (PACE) labelling on the selection of food and drinks by the public.

Theme lead

Amanda Daley

Professor Amanda Daley

Professor of Behavioural Medicine, Centre Director

Research spotlights

2025

  • Iris N, Munir F, Daley AJ. Physical activity calorie equivalent (PACE) food labelling on discretionary foods in secondary school canteens in England: an efficacy cluster randomised controlled trial. Int J Behav Nutr Phys Act 2025. DOI: 

2023

  • Daley AJ, Kettle VE, Roalfe AK. Implementing physical activity calorie equivalent (PACE) food labelling: Views of a nationally representative sample of adults in the United Kingdom. PLoS One, 2023. DOI:

  • Iris N, Munir F, Daley AJ. Examining young people’s views and understanding of traffic light and physical activity calorie equivalent (PACE) food labels. BMC Public Health, 2023. DOI: 

Recent news articles

PACE labelling and calorie intake

  • The Telegraph: 

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    The Sun: 

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  • The Conversation: 

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  • HCM People:

  • New Food: 

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Videos, blogs and podcasts

PACE labelling and health

  • Physical Activity Researcher podcast: 
  • NCSEM public lecture: 

  • Bloomberg Quick Take:

  • ITV News:  

  • BBC Breakfast: